EARLY BIRD PRICING ENDS IN:
MAY 6TH • 12—2pm est
a live worksHOP hosted by moxie & fourth x iMPACT MEDIA HOUSE
the FAM MARKETING PLAYBOOK
Going on a FAM trip is the easy part.
Marketing it to drive bookings?
Not so much.
…Until now.
You spent hundreds, maybe thousands, on that FAM.
One recap post is not enough.
the complete before, during & after marketing system for travel advisors.
—
You come home with a camera roll full of content, a ton of notes, and enough energy to fuel your flight home. But then… the trip is over, you're digging out of an OOO inbox, and pretty soon that inspiration turns to overwhelm — and the overwhelm turns to paralysis.
Now it's months later, and your audience has long forgotten about your incredible trip — and how incredible it could be for them, too.
A ton of content, money spent, and no bookings to show for it?
That ends now.
This live 2-hour workshop gives you a repeatable marketing playbook you'll use on every FAM you ever take — starting with the next one.
the real problem:
THE AVERAGE FAM HAS MONTHS OF MARKETING HIDING INSIDE IT.
Most advisors post a recap, get a handful of likes, and move on. But inside that trip — if you know where to look — there are dozens of content angles waiting to be shared across your social media and newsletter strategy.
And they all go beyond the basic “look where I went, inquire now!" that many advisors rely on.
The problem isn't the trip. It's that nobody taught you how to use it.
"I had a great newsletter idea on the plane home… and never got around to sending it."
"I took a ton of videos but none of them were actually useful when I got home."
"I posted a recap and it did fine — but nothing actually came from it."
“I keep meaning to use my FAM content… but it's been months now, so…”
"I didn't post anything before I left because I didn't know what to say yet."
“I wanted to be in the moment while I was there, but lost momentum once I got home.”
If you've said any of these things, you're not behind. You just need a system.
this is that system.
what you'll learn
A Complete Before, During & After Playbook
Three focused sections. Two expert instructors.
One system you'll use on every FAM for the rest of your career.
01 | PRE-FAM PREP
building buzz *before* you
board your flight
The pre-FAM content timeline: exactly when to start and what to share each week leading up to the FAM
The ‘curiosity tease’ story sequence that makes your audience ask "wait, where are you going?!"
The newsletter framework that gets people excited and makes them feel included before you even pack your bags
How to invite newsletter replies that start booking conversations before you even leave — plus subject line formulas that actually get opened
02 | DURING THE FAM
HOW TO CAPTURE
CONTENT *without* THE CHAOS
The 10-minute daily story system that keeps you top of mind without being glued to your phone
The B-roll shot list that actually converts, and what to skip entirely
What makes a great "on location" newsletter vs. one that feels like a press release
The overlooked observations to capture daily that become your future newsletter stories
03 | POST-FAM MOMENTUM
HOW TO TURN YOUR TRIP
INTO interest *and* INQUIRIES
Why the recap post almost never converts — and what to do instead
How to create content that keeps working months later — and post ideas that position you as an expert, not just a traveler
The post-FAM newsletter sequence — what to send, how to tell stories, and how to start conversations
How to leverage soft calls-to-action that don't feel pushy
How to build your FAM into future marketing content so that it doesn't disappear forever
SAVE YOUR SEAT
THE EMAIL x social SYSTEM THAT CHANGES EVERYTHING.
The FAM Marketing Playbook gives you everything you need to build a marketing strategy that works — and the clarity to put it into motion.
$247
early bird pricing ends soon
a peek of WHAT'S INCLUDED
WORKSHOP
GOODIES
Workshop: Live 2-hour workshop with replay access
Pre-FAM Resources: Plug-and-play pre-trip newsletter outline and ready-to-use prompts for social media to build buzz before you leave
In-Destination Resources: Trip notes capture sheet, on-location newsletter, and in-destination shot list for capturing the details that convert
Post-FAM Resources: FAM follow-up newsletter flow and 2-week social media roadmap to turn interest into inquiries
You're already investing in the FAM. Now let's make sure it actually BENEFITS your business.
THIS WORKSHOP IS FOR YOU IF YOU…
your questions, answered
WILL THERE BE A REPLAY OF THE WORKSHOP IF I CAN'T ATTEND LIVE?
Yes! All registered attendees receive access to the recording within 24 hours of the workshop — and it's yours to keep forever. That said, we always recommend attending live if you can. The energy is different, and the live Q&A is your chance to ask questions!
WHAT IF I DON'T HAVE A FAM TRIP COMING UP ANYTIME SOON?
Learning this framework before your next FAM or personal trip is the whole point. You will also be able to apply many parts of the framework retroactively to past trips. That said, if you have a FAM in the next 30–90 days, the VIP Lounge upgrade is especially valuable.
CAN YOU TELL ME MORE ABOUT THE VIP LOUNGE WORKSHOP UPGRADE?
The VIP Lounge adds two weeks of direct Slack access to Caroline and Kaytee, two live co-working sessions, and personal reviews of your content and assets. Limited to 30 people! If you have a FAM coming up in the next 30–90 days, this one's for you. Look for this option at checkout!
ATTEND ONCE.
USE IT FOREVER.
FAMs are one of the most costly investments advisors make — between the time away from your desk and everything you've put into making it happen. And yet, the marketing side of it rarely gets the same attention or energy as the trip itself.
If you're ready to turn your FAM trips into bookings instead of just more iCloud storage for your camera roll, this is your starting point. You'll leave with a clear, repeatable system for every FAM you take from here on out — so the excitement you feel on the flight home actually turns into content, conversations, and clients.