REGISTRATION CLOSES IN
tuesday, NOVEMBER 3rd • 12—1:30pm esT
a live worksHOP hosted by moxie & fourth x iMPACT MEDIA HOUSE
beyond DESTINATIONS
Find your signature content themes and build an online identity that goes beyond travel.
you sell travel.
But does everything you talk about online have to *be* about travel?
(spoiler alert: nope!)
—
If your current content strategy looks something like…
What should I post next? What destination haven't I talked about lately? Should I share another packing tip? Maybe I should make a Reel about Italy? How about a newsletter featuring Cancun? Ooh, maybe an inspirational travel quote!
STOP RIGHT THERE.
We need to talk, because there's so much more you could be creating content around.
Beyond Destinations is a live workshop designed to help you discover the signature content themes you want to become known for and build a repeatable system for turning them into content people actually remember.
IF ANY TRAVEL ADVISOR COULD POST IT... WHY WOULD SOMEONE REMEMBER *YOU* FOR IT?
When every piece of content starts with the destination, it’s REALLY easy to end up sounding like every other travel advisor on the internet.
The problem isn't necessarily what you're posting. It's what's missing from it: YOU!
Pretty photos? Gorgeous! But what makes them meaningful to you?
Destination roundups? Great! But why did these places make your list?
Travel tips? Helpful! But where's your personal perspective?
“5 reasons to visit ______.” Okay! But why should your ideal client care?
Hotel tours? Love a good room reveal! But what makes this property worth recommending?
“Just booked!” Cute! Now tell us why you chose that trip for your client.
YOUR “USUAL” TRAVEL CONTENT ISN'T BAD.
But when your entire content strategy revolves around destinations, travel tips, and proving how much you know about travel... there’s not much separating your content from the 47 other posts about Italy someone scrolled past today.
what you'll learn
HOW TO BUILD A PERSONAL BRAND PEOPLE ACTUALLY REMEMBER
Inside Beyond Destinations, we’re helping you zoom out from “What should I talk about this week?” and figure out the bigger question:
What do I actually want people to know me for?
Together, we’ll build the foundation for a content strategy that sounds like you, gives you way more to talk about than travel, and makes coming up with ideas soooo much easier.
01
FINDING *your* SIGNATURE CONTENT THEMES
And no, we're not talking about generic content pillars like destinations, travel tips, inspiration, and about me posts.
We’re talking about recurring conversations rooted in your actual personality, perspective, values, interests, expertise, and the people you want to attract.
You'll leave knowing the handful of themes you want to return to again and again so your audience starts associating them with you.
02
TURNING THOSE THEMES INTO *endless* CONTENT IDEAS
Picking your themes is only helpful if you know what the heck to do with them!
We’ll show you how to take one theme and spin it into travel content, personal content, educational content, stories, opinions, and plenty of ideas you probably wouldn't have thought to post before.
No more starting from a blank page every week wondering which destination you haven't talked about lately.
03
HOW TO MAKE YOUR TRAVEL CONTENT feel like *your* CONTENT
You can still talk about safari! Italy! Honeymoons! River cruises! Whateverrrrr you sell.
The difference is that you’ll learn how to run those topics through your own themes and perspective so you're not creating something any other advisor could have written.
Same destination. Completely different content.
04
HOW TO USE THE *same* THEMES ACROSS EMAIL & SOCIAL
You do not need two entirely separate content strategies!
We’ll show you how your signature themes can carry across both platforms while letting each one do what it does best: getting you seen on social media and building deeper relationships through email.
You'll walk away knowing how the two can work together instead of constantly feeding two separate content machines.
a peek of WHAT'S INCLUDED
WORKSHOP
GOODIES
Workshop: Live 90 minute workshop with two personal branding gals who want to see you win
Replay: You'll receive a replay of the workshop with access that never expires
Early Access: Workshop attendees will get first dibs on something exciting! Hint: Imagine having your very own social media strategist + email marketing expert in your corner, helping you take everything you learned in this workshop to the next level.
THIS WORKSHOP IS FOR YOU IF YOU…
your questions, answered
WAIT...ARE YOU SAYING I SHOULDN'T POST ABOUT TRAVEL?
Absolutely not! The goal isn't to stop talking about destinations, hotels, or the trips you sell. It's to stop making those things your entire content strategy. We'll show you how your signature themes can inspire non-travel content and give you a fresh lens for talking about travel so even your destination content feels more distinctly you.
WHAT IF I HAVE NO IDEA WHAT I WANT MY CONTENT THEMES TO BE?
Perfect! That's quite literally why we're here! You do not need to show up with your themes already figured out. We'll walk you through how to uncover the recurring conversations that make sense for your personality, business, and audience so you can leave with 3–5 themes of your own.
DO I NEED TO BE ACTIVE ON BOTH EMAIL + SOCIAL MEDIA?
Nope! Your signature themes aren't platform-specific. We'll show you how the same themes can work across both email and social, but you can apply what you learn to the platforms you actually use.
WHAT IF I CAN'T ATTEND LIVE?
No worries! The workshop is recorded and the replay will be sent straight to your inbox within 24 hours. You can keep it, rewatch it, and reference it anytime.
Can my team attend with one registration?
Each registration is for one individual attendee. If others on your team would like to join, they’re absolutely welcome to grab their own seats!
knowing a lot about travel isn't the only reason someone chooses to follow you.
And it definitely isn't the only reason they'll remember you!
They remember your opinions, perspective, the stories you tell, and the things you care about. That's the kind of content that turns “Oh, look another travel advisor” into “Ohhhh, I love following this account.”
And in a very crowded industry?
Being remembered matters.